Now there seems to be some suspicions or witchcraft when it comes to social media and how to make effective use of it. Some might even say it appears to be a bit of a dark art that only the social ‘gurus’ know how to conjure up, but this simply isn’t true and the recipe for success is a lot easier than some might think.

Good quality, consistent posting and engaging with your audience is all you need to build a following of true fans. Social media is a place for you to communicate directly with your target market, that's all. Now we’re not saying that makes it any easier to be successful at it as it can be endlessly time-consuming but that’s where we come in.